Refreshed brand to fit our evolving organisation launched at Melbourne event
February 2019 VIC
Last night in Melbourne our CEO Kate Mills launched the refreshed branding for the Foundation and our 2019 calendar.
Kate said that while the current Foundation branding was much-loved, the organisation is evolving and the brand needs to evolve with it.
“We currently disburse 70 per cent of funds raised to the PIF House Program and funding counsellors in PIF Houses,” she said. “We wanted to make it clear in the branding that this is our focus.”
A key part of the evening was a Q&A session, with Kate interviewing National Board Member Peter Inge OAM. The discussion focused on youth homelessness, the nature of philanthropy and welfare.
Amid the key points Peter made, he said being a philanthropist isn’t about just giving money. Instead it is about giving from the heart and giving time for the greater good.
Thanks to Knight Frank for hosting.